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March 17-18, 2024
The Huntington Club, Huntington Beach, CA
The Michael Brown Invitational is a unique cancer fundraiser that will showcase the world’s longest golf professionals.
In association with Driving Out Cancer (DOC), this is the 10th time this exciting event has come to Southern California. This special two-day event includes a Long Drive Event, Concert, Pro-Am Tournament and Taste of SoCal!
36 Long Drive Professionals will gather in Southern California to raise money for pediatric cancer research and compete for the Michael Brown Invitational Championship. Amateur participants will get front row seats to the power of long drive as the event will air on both Golf Channel and ESPN2.
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In past years money has helped toward research to help find a cure for Diffuse Intrinsic Pontine Glioma (DIPG) which is a type of pediatric brain cancer with no current cure. Hollis Doherty was a 7 yr old boy who was going to be our honoree and he lost his life Jan 2017. We need to fight for kids like Hollis. DIPG, an extremely rare tumor, makes up 10-15% of all brain tumors in children, with about 100-150 new diagnoses per year in the United States. DIPG receives a minuscule slice of the 4% of research funding allocated for ALL pediatric cancers by the National Cancer Institute. 4% of U.S. federal funding is solely dedicated to childhood cancer research.
We want to help researchers find a cure for DIPG and to give children like Hollis a longer and healthier life. Last year some of our money went toward freezing the eggs of a bride to be so that she could still have children. The chemotherapy treatment destroyed her ability to have children.
Money raised this year will go to unique research projects at UCI Health and City of Hope. We will focus on funding breakthrough immunotherapy projects at these hospitals. Other projects are also currently being identified. DOC will also give a portion of the money raised to Cancer Center of Irvine which provides innovative research and treatment for various types of cancers.
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MB Invitational Long Drive Tour Event |
Sunday Night Concert |
MB Invitational Pro-Am Tournament |
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The Long Drive Event of the MB Invitational will follow the on course qualifying format. Monday’s on course qualifying will take place while amateurs are playing with their pro. Every pro will hit 3 balls on each of the par 5’s earning points. Points will accumulate on each par 5 and the top 8 point earners will enter into the final 8 match play finals for the prize purse and crown of MB Inv. Champion.
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The event will kick off with a festive concert. The concert (with full hospitality) is a key element of the fundraising efforts for Driving Out Cancer. Golfers and their guests will enjoy a special concert including great food, award winning artist, and both live and silent auctions—all while mingling with long drive professionals, community and business leaders. Before the concert, enjoy tableside magic from acclaimed magician Danny Magic from The Magic Castle. While bidding on your favorite auction items make sure and stop by the whiskey tasting, wine tasting and martini bar from Neft Vodka. This is also your chance to mingle with the celebrities as past attendees have included Goose Gossage, Norm Nixon, Shawn Green and country artist Tyler Rich. | This is a chance for amateurs to play golf with the world’s longest golf professionals. Players will be able to choose their team for the Pro-Am but the pro will be determined randomly. However, teams can bid to be paired with long drive professionals who have the best career record. Teams will play a scramble format with the option to play the pro’s drive and use the pro’s score. All Pro-Am participants are invited to relax and unwind following the tournament by enjoying food, drinks and front-row seats to Monday’s final long drive shoot out. |
Sunday, March 17, 2024
| 4:00PM | VIP, Sponsor, and Pro-Am Participants ONLY cocktail reception. |
| 6:00PM | Concert/VIP Access for all Pro-Am Participants with appetizers |
| 8:00PM | Post Concert cocktails and Professional pairings announcement |
Monday, March 18, 2024
| 9:00AM | Registration for Pro-Am at the Huntington Club |
| 11:00AM | Shotgun start/Shamble format |
| 3:00PM | Restaurant expo opens for post golf food and drinks |
| 4:00PM | Golf finishes and the players move to the final Long Drive shootout on Hole 1 |
| 4:15PM |
Celebrity/Pro Team Long Drive Competition |
| 5:30-7:00PM |
8 Long Drive Professionals compete for the MB Invitational on |
| 7:00PM |
Awards Ceremony |
| 7:00-7:30PM |
Restaurant expo open until close |
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Make this premier event yours! As the Title Sponsor, your brand will be THE commercial partner linked to all aspects of this high profile World Long Drive Tour Event.
In addition to being featured prominently in pre and post-event promotional materials, the Premier Sponsor will experience the power of Long Drive up-close.
Please request proposal.
The Concert is a key element of the fundraising efforts for DOC. Both professionals and pro-am participants will enjoy a special affair including a recording artist performance, great food, entertainment and an auction as they mingle with celebrities and business leaders. As a Concert Sponsor, you will enjoy preferred seating and special recognition at the concert, plus a great day on the course in the Pro-Am.
$12,500 if paid and registered before 1/15/24. Includes all-inclusive status for all aspects of the event.
For more information or to register head to www.drivingoutcancer.com

OPEN |
WOMEN |
SENIOR |
AMATEUR |
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Men's Professional Division
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Women's Professional Division
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45+ Men's Division
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Men's Non-Professional Division
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SOURCES: Instagram, Facebook, Youtube, X, Trajektory, Golf Channel


*Additional events to be announced.
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GF Sports & Entertainment is a live events and sports media entertainment company created by New York based private equity firm GF Capital Management & Advisors, LLC. Formed in July 2015, GFS&E owns two ATP Tour events, the New York Riptide of the National Lacrosse League (NLL), and the World Long Drive. GFS&E also incubates new and emerging sport concepts utilizing their global expertise and network to help develop niche sports.
GF Capital makes control-oriented, growth capital investments in branded consumer product and media companies, and its successful investments have included a number of sports and live entertainment companies, some of which include; Repucom, a global leader in sports measurement, evaluation and intelligence, which was sold to Nielsen in 2016 and Blue Man Group, the world-renowned entertainment company which was sold to Cirque du Soleil in 2017.
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